We are striving to change conditions so that many thousands of families in rural West Africa can enjoy a much better life. Right now, we’re just a tiny start-up, but our whole business model is geared towards significant impact.
We believe in holding ourselves accountable, so we’re going to have our NGO partner SOS Sahel monitor and measure our impact in the communities that grow Yolélé fonio, starting with a pre-operations baseline. If we don’t see improvement in per capita income, employment, and productivity, we’ll know we need to adjust our game. Those are our goals, and we aim to meet them.
We will keep you updated periodically as to our progress in quantifiable terms.